Become a Messaging Strategy Consultant.

Put aside your imposter syndrome, eliminate your overwhelm, learn a high-value consulting specialty, and be valued for your unique (over)thinking.

Fundamentally, brand messaging is about creating the necessary urgency in the prospect’s mind to change.

The Messaging Sprint Kit will teach you how to do exactly that. For your brand. And for your clients'.

Customers are becoming harder to reach, and gaining their trust is more difficult even if you do reach them.

And, unless you’re selling cancer treatment, the majority of your prospects either don’t have, or don’t know they have a problem.

They may be doing okay, and just want to get better. That’s not a big hole-in-the-head problem. That's certainly not a reason to rock the boat. That’s just business.

The biggest mistake most brands make when they try to create messaging is that they immediately think their direct competitors are the main threat to their business.

And that messaging approach is based on the old, “broken leg” metaphor.

Which sounds like, “Okay, you’re suffering this problem. Here's how we solve it. Here's why we're better than the others.”

But that only works with the very low-hanging fruit. The people who have a problem that’s so glaring that our, “we have the cure” messaging is a no-brainer.

But here’s where the “broken leg” metaphor falls apart:

Most people simply aren’t experiencing any real pain.

On the scale of unbearable suffering to absolute perfection, most people exist in a range they would describe as “basically OK.”

And, they assume that any change to their 'status-quo' will not make a big enough difference to the bottom line.

Or worse, risk making things worse. So, they decide to not decide. They’ll “think about it.”

If you want to help your clients to grow their brands beyond just prescribing pain pills to injured people.

If you want to help them develop some passion around their products, services, or brand, whether they’re selling a healthier lifestyle or enterprise software, we need to eliminate that decision.

But we can’t do that by talking about pain.

There's a better way.

See, the reality is, the threat that messaging needs to defeat is actually the Status Quo.

In fact, if we were to ask a room full of salespeople what the number one reason was that they lose a deal, invariably, it's not competitors. It's not that they lost to someone else, it's that the prospect decided not to act at all.

So, it boils down to people not thinking they have a big enough problem to risk rocking the boat by making a change.

If we really want to make our markets change, and do the same for our clients, we want to tell them a story that forces them to make a change and move away from the Status Quo.

And that Category Narrative is the foundation of the messaging assets we’re going to develop here.

Which brings me back to what I said earlier; Fundamentally, our messaging is about creating urgency in our prospect’s mind to change.

And you can rapidly develop this for your own brand.

Then you can develop it for your clients' brands in a simple, two-session Sprint.

The most comprehensive & supportive path to find your voice as a strategy consultant.

Ready to redirect your unique skills, experience, abilities, and expertise into your own high-value consulting business...

...but struggling to get past your imposter syndrome?

I get it.

I'm a level 9-billion introvert and I could compete in overthinking as an Olympic sport!

If you're anything like me, it's tough to get past the "what if's" and actually launch your consulting business when you know it's totally reliant on your abilities.

It's even tougher when you have a lot of experiences, expertise, and education but, you just don't know what to consult on!

You know you've got a lot of value to give. You prove it every time someone close to you asks your advice.

But, it's a different story when you need to charge for it. 

Gaining confidence.

I refer to my Sprint programs as, "strategy consulting," but, in reality, I'm about increasing confidence.

More confident facilitation for you thanks to step-by-step processes, structured timers, and in-depth scripts.

More confidence for your clients thanks to real business-building results based in strategy, data, and research.

More confidence in attainable revenue for your consultancy thanks to higher-priced, higher-value sprints.

More confidence for you to eliminate reliance on other people, equipment, and infrastructure — take your specialty, your knowledge, your insights, and your business wherever you go!

Get Lifetime Access.

One-time payment, no ongoing subscription fees.

Join the Messaging Sprint Kit to get lifetime access to the definitive training program for messaging strategy consultants.

You will get instant access to the entire program.

• How to declare your specialty and define your own, unique niche
• What to do before the Sprint - research and preparation for your client.
• The entire scripted Sprint process (including timers, slide decks, scripts, instructions and detailed "how-to's" for every exercise).
• The post-Sprint report and rollout plan (including templates).
• How to claim any ongoing creative work you want from the client before closing out the Sprint (without pitching, without proposals, and without competing on price).
• How to sell the Sprint.
• How to generate the right leads for your Messaging Strategy services.

Enhance your skills, solve more valuable problems, attract more profitable revenue, engage with higher-level clients, and be more valued for your work.

Here's how the program is structured:

• 6 video-based modules.
• Over 70 videos.
• More than 26 hours of content (plus bonus content).
• Team Trello boards, Competitive Analysis Database, Shared Google Docs, Google Sheets, & Slide Decks.
• Digital whiteboard collaboration canvas templates.
• Access to digital whiteboard online collaboration software.
• Lifetime access to the Sprint Masters Collective Community.

Plus, I'll give you...

Two guarantees before you even begin your training.

You wouldn’t let your so-called “Comfort Zone” rob you of the life you deserve, would you?

Click below now if you're ready to get enrolled in the Blueprint. You could have your consulting business launched within weeks.

Or maybe you've still got some reservations?

If that’s the case, let me give you two more guarantees to help you get unstuck…

No Branding Experience Needed, Guaranteed: You don't need to be an experienced brand strategist because this program will lead you every step of the way. I'm giving you the templates, the instructions, the software, the scripts, and the presentations. I'm even giving you detailed presenter's notes on every slide to help you answer questions, know when to start and stop the timer, get your team unstuck and even explain the psychology and reasons behind exercises and their expected results. If you can read English, you can run this process.

No Facilitating Experience Needed, Guaranteed: If you're like most introverts and overthinkers, you don't like getting up in front of the room. I've got good news for you. I'm about the most introverted individual you could meet, I get social anxiety so badly that I'm usually the guy standing in the corner at networking events. Doesn’t matter. My training will show you how to take control of the branding team from a place of authority because I give you step-by-step, minute-by-minute instructions for each and every part of the sprint. I even give you answers and scripts to cover the questions and sticking points your group will experience. You'll be in complete control of the sprint from start to finish.

Before you make your decision, let's talk about that overwhelm & anxiety, and what I want to do to help.

Over the last several months, I've had a lot of people sign up for my Sprint training programs and, I've been watching for sticking points.

Some of my members get to a point within the training where they get inside their own heads and let the overwhelm take over.

Usually, I can see when that's happening and I can get involved and help them move past a sticking point but, I've decided to put a new program in place to be absolutely certain.

Invariably, the sticking points all sound something like this, "I am now second-guessing if I can do these sprints. You have done a great job of putting it together but it's so much to remember."

Yeah, it's a lot. But, you don't have to remember it all. These Sprints are all designed so you can run them directly from the scripts included in the slide decks' presenter's notes.

So, why so much detail?

That's because we're overthinktroverts and, if I didn't give you ALL the details, all the answers, all the tricks, all the techniques, I'd be doing you a disservice.

Worse, I'd potentially be leaving a door open for you to second-guess yourself out of launching your consultancy and changing your life!

I know how overthinktroverts think, so I know what's been stopping you. And I know how to get you past it.

So, I'm making sure you don't give in to overwhelm and you can launch your strategy consultancy with confidence and clarity.

I'm giving you a second strategy Sprint program absolutely FREE.

The Niche Sprint Kit.

Wait. How is an entire second Sprint program supposed to reduce the overwhelm?

I hear you. Let me explain.

The Niche Sprint Kit represents one of our most popular Sprint programs and sells for $197 but, I want to give it to new members of the Brand Sprint Blueprint FREE.

Why would I do that?

This is not only the simplest Sprint to run with clients, but it also represents a deliverable that every single prospective client of yours needs help with: their Niche and audience definition.

Which means this is the program everyone should start with.

It's the perfect program to run with a trusted colleague, friend, or family member to get some practice running Sprints and thinking like a strategist.

And it will help their business immensely at the same time.

But, there's more.

This is the perfect program to double as your paid discovery Sprint. No more free phone calls, ignored proposals, or incomplete details from a client.

Run this sprint with every incoming client to start your relationship off with you in control and the client respecting you as an equal - a trusted partner who they know can deliver high-value strategy for their business because you already will have!

And here's the best part. In the first module of the program, I'm going to show you how to define your own niche first.

So you'll know exactly who you should be offering these strategic services to, without the trial and error or pain of trying to convince the wrong clients that you can do what they need.

After that, I'm going into deep detail on how to run a data-driven Niche Sprint for your clients.

What to do before the Sprint, who to invite, the emails to send, the software you'll need (and how to get a consultant's license to the software, free), the scripts, the presenter's notes, the slide deck, the whole shebang!

So like I said, there's more to this training than "just" a pre-configured client workshop.

Here's a fraction of what you're getting...

• The six-step exercise (+ Trello Board Template) to uncover the right service your client should specialize in.
• How to get a Consultant's Subscription to our preferred digital whiteboard and online collaboration system, FREE.
• How to eliminate "Imposter Syndrome" forever and have prospects applying to work with you, and not the other way around.
• An easy three-step exercise to run with your clients to go beyond what they're offering and uncover their prospect's REAL MOTIVATIONS.
• What specific things to listen for when researching your clients' audiences.
• A proven process to categorize your voice of customer research into bite-sized, emotion-based chunks for deploying in messaging and sales materials — works for you AND your clients!
• Step-by-step scripts, timers, and instructions inside the Presenter's notes so you can run your entire online Sprint from the included Keynote.
• TODAY: Write your own niche statement that leaves no doubt as to your ideal and most valuable audience.
• The complete importable Data-Driven Niche Decisions Sprint whiteboard Canvas, ready to import and deploy in your account.
• The included Trello exercises that will become the absolute centre of brand messaging and audience understanding moving forward.
• The demographic & psychographic characteristics your client's audience needs to have to ENSURE they're profitable & enjoyable to work with.
• How to use "Nice to Have" client characteristics to tip the scale between good clients and clients who just look good.
• How and why to rely on data-driven research techniques for every Niche (and brand) decision you make.
• The four places you MUST go to be a "fly-on-the-wall" when prospects are discussing problems and solutions without interrupting them.

And that's really just the tip of the iceberg...

This BONUS training is over 8 hours of instruction and it is PACKED with valuable content in every single video.

Join us and claim your spot now. You won't regret it.